About
A small firm,
plainly described.
Capital B Advisory Services LLC is a New Jersey–registered investment adviser founded in 2026, owned and operated by one person in Middletown.
- Founded
- 2026
- Registration
- State of New Jersey
- Firm CRD
- #339698
- Adviser
- Dane DeBartolo
The adviser
Dane
DeBartolo
Principal & Investment Adviser Representative
CRD #8201835
I started Capital B because I actually enjoy this. Sitting down with someone, working out what their money is supposed to do over the next twenty years, and writing it down so it stops being a thing they avoid — that's work I'd do on a Saturday.
Before this I founded Jersey Junkers® in 2012, with a truck and a phone number. Fourteen years later it's still running. It's a business where you quote a price, do the work, and get paid — and where the person hiring you can tell within about ten seconds whether you're going to be straight with them.
Running it taught me most of what I know about money, and it taught me the hard way. There was no HR department to enroll me in a 401(k). No employer match, no pension, nobody handing me a retirement plan on my first day. I had to keep the company's numbers working and my own at the same time, and I had to figure out the second part myself — what to open, what to put in it, what I'd been getting wrong. That took years and more than a few mistakes.
Eventually I decided to do it properly. I studied for and passed the Series 65, the securities exam New Jersey requires in order to give investment advice, and registered Capital B with the state.
That's what I want to hand over. Most people I talk to aren't behind because they're careless. They're behind because nobody ever sat down and explained it, and the whole subject feels like it belongs to somebody else. My aim is to make it belong to you — so you know what you own, why you own it, and what happens next.
I'm still the CEO of Jersey Junkers®, and I still run it day to day. If you want to know more about my background, it's all in Form ADV Part 2B — posted right here on this site, free to read before you call.
Fiduciary duty
What that
word means.
As a registered investment adviser, Capital B owes clients a fiduciary duty. In practice that means the advice has to be in your interest, not the firm's, and that conflicts of interest have to be disclosed rather than buried.
Some of what follows from that:
- The firm is fee-only. It accepts no commissions, trails, markups, or sales-based compensation, and it is not a broker-dealer.
- It receives no soft-dollar research, no referral payments, and no prizes or awards from anyone who isn't a client.
- It does not have custody of your assets. They sit at an independent qualified custodian in your name.
- Advice is non-discretionary unless you grant discretion in writing, and you can revoke that in writing at any time.
- Client transactions take priority over the adviser's personal transactions under the firm's Code of Ethics, which you can request a copy of at any time.
Approach
How the
portfolios
get built.
Nothing exotic, on purpose. The firm uses asset allocation, risk profiling, and long-term strategies designed around your objectives, circumstances, and tolerance for loss. It primarily recommends publicly traded securities: mutual funds, exchange-traded funds, and individual securities.
The firm does not primarily recommend investments involving significant or unusual risks. It does not trade on forecasts of where the market is heading next quarter, and it will not tell you it can.
Clients may impose reasonable restrictions on the securities or types of securities held. Those get written down and honored.
Next step
Twenty minutes,
no cost.
Tell me what you've got and what you're trying to do with it. If Capital B isn't the right fit, I'll say so on the call.